The Rise of Dirty Soda: A Customizable Beverage Trend
Dirty soda has emerged as a notable trend in the United States, offering a customizable, alcohol-free twist on traditional flavored sodas. This beverage typically consists of a fizzy base, flavored syrups, and a touch of cream or non-dairy creamer. Its popularity surged from Utah soda shops to a national phenomenon, partly due to its exposure on reality TV and social media platforms.
Initially popularized in Utah, dirty soda gained wider attention after being featured on the reality show 'The Secret Lives of Mormon Wives' in 2024. The drink's appeal lies in its versatility, allowing consumers to create personalized flavor combinations. Options include fruity, dessert-like, caffeinated, or caffeine-free variations, making it a beverage that caters to diverse preferences.
National fast-food chains have embraced the trend, offering their own versions of dirty sodas. For instance, McDonald's introduced drinks like Sprite Berry Blast and Dirty Dr. Pepper, topped with cold foam for a creamy twist. Similarly, Dunkin' offers a Dirty Soda that combines Pepsi, coffee milk, and cold foam, emphasizing a balance between classic soda flavor and a creamy finish.
According to Andrea Ramirez from Torani, the awareness of dirty soda among U.S. consumers increased from 56% to 75% between 2025 and 2026, with trial rates doubling from 21% to 42%. This rise in popularity reflects a broader trend of consumers seeking fun, indulgent, and visually appealing beverages.
Dirty sodas resonate with the current nostalgic trend, reminiscent of old-time soda shops. This retro appeal, combined with the 'little treat' culture, provides consumers with a convenient and affordable indulgence. The drink's alcohol-free nature also makes it attractive to a younger demographic seeking beverages that are both unique and social-media friendly.
As Andrew Moger from Cool Sips notes, the customization potential is a significant factor in the drink's popularity. Consumers can choose from a variety of bases such as soda, lemonade, or energy drinks and add syrups, creams, or other ingredients to create a signature drink.
