The Masterminds behind

Mikhail Mishchenko is the founder and publisher of The Dairy News, one of the world's leading specialized media outlets for the dairy industry.

With over two decades of experience in B2B media, he is a core member of the ZestNews team, bringing editorial vision, industry connections, and a proven track record of building trusted media platforms.

Fiorella leads content and social media strategy across ZestNews covering the beverage industry's biggest shifts while building the brand's digital presence. Her background spans social media management and digital business, with a focus on turning market news into stories that matter.

With extensive international experience in the beverage industry, specializing in fruit juice concentrates, flavors, beverage solutions, and product development. She works closely with manufacturers and brands across the Middle East and Asia bringing market insight and a strong commercial perspective to the beverage sector.

With over 10 years of experience across the food and beverage industry, spanning quality management, export, key account sales, and product portfolio development. He leads strategic relationships with clients across the industry.