Smoothie King Partners with Lindsay Hubbard for New Protein Flatbread Launch

Smoothie King has announced a collaboration with reality TV personality Lindsay Hubbard to promote its latest menu addition: protein-packed Chicken Flatbreads. The campaign, which debuted this summer, features the 'Summer Duo'—a combination of a Chicken Flatbread and The Activator® Recovery Watermelon Smoothie—available for a limited time at locations across the United States.

Each Chicken Flatbread, available in Chicken Chipotle, Chicken Ranch, or Chicken Pesto varieties, includes grilled chicken, tomatoes, and cheese wrapped in a lightly toasted, crispy flatbread. These flatbreads contain 15 grams of protein and 270 calories or less, aligning with Smoothie King's mission to offer nutritious and delicious meal options to customers.

The campaign is spearheaded by a 30-second digital advertisement starring Hubbard, who is known for her affinity for sandwiches. The ad revisits one of her memorable TV moments and highlights the new flatbread offerings. This promotion is set to run on various digital platforms including connected TV and social media throughout the summer.

Claudia Schaefer, Chief Marketing Officer at Smoothie King, emphasized that the new flatbreads are part of the company's strategy to expand its food menu, providing guests with more options that fit a healthy lifestyle. Schaefer remarked, "Lindsay Hubbard's iconic sandwich moment and energetic personality make her the perfect partner to showcase how our new Flatbreads pair perfectly with our signature smoothies, helping guests nourish healthy habits with a meal that's both delicious and nutritious."

Smoothie King, founded in 1973, is a privately held franchise with over 1,200 units nationwide. With a history of over 50 years, the brand has consistently focused on delivering nutrition-based menu items. The company recently expanded its offerings beyond smoothies with the introduction of Smoothie Bowls and the Power Eats Menu, which garnered industry recognition for healthful innovation.

In 2025, Smoothie King was ranked #17 in Entrepreneur Magazine's "Franchise 500" ranking, highlighting its status as a leading franchise opportunity. The brand continues to develop its menu, balancing nutrition and taste to cater to health-conscious consumers.