Simplehuman Debuts Limited-Edition Liquid Steel Smoothie at Erewhon

Simplehuman, renowned for its innovative home products, has introduced the Liquid Steel Smoothie at Erewhon Market, available for a limited time. This launch marks the first time Simplehuman, a company known for its high-performance home accessories, has ventured into the food and beverage space.

The Liquid Steel Smoothie is crafted with a blend of electrolytes, creatine, magnesium, potassium, collagen, coconut water, watermelon, and lime. According to Simplehuman, these ingredients are selected to support everyday performance, emphasizing the brand's dedication to functionality and efficiency.

The smoothie is named after stainless steel, a material that is integral to many of Simplehuman's products. The metallic silver hue of the beverage reflects this inspiration, aligning with the brand's aesthetic and design principles. Frank Yang, Founder and CEO of Simplehuman, stated, "The Liquid Steel smoothie is a fun and unexpected extension of our brand, celebrating the everyday rituals that shape people's routines."

Available through Erewhon's signature smoothie program, the Liquid Steel Smoothie highlights a collaboration with the well-known Southern California organic retailer. Erewhon is recognized for its commitment to high-quality, nutrient-dense products and its support for local growers and brands.

This collaboration not only extends Simplehuman’s brand presence beyond household items but also reiterates its commitment to thoughtful design and quality in everyday life. The product is available at Erewhon locations, which are known for their chef-driven foods and exceptional quality standards.

Simplehuman, founded in 2000, has been at the forefront of creating efficient living tools, boasting over 250 patented innovations. Its products are available worldwide, promoting a lifestyle of design-focused living.

Erewhon, a family-owned retailer, operates 14 locations across Southern California and has been a part of the community since 1968, offering ethically sourced and organic foods.