Pumpkin Spice Season Begins with New Product Launches

The season of pumpkin spice is underway with numerous new products entering the market. According to Future Market Insights, the pumpkin spice market is expected to grow with a compound annual growth rate of 8.5% between 2025 and 2035, increasing from $1.25 billion to $2.84 billion. North America remains the primary driver of this growth, driven by innovations from fast food chains, food manufacturers, and retailers. Europe, including countries like the UK, Germany, and France, is also beginning to embrace these seasonal flavors.

Baked goods and beverages form the core of this industry, but the inclusion of pumpkin spice in health-oriented products, such as protein drinks and energy bars, highlights the trend's expansion beyond traditional offerings. Companies are responding to health-conscious consumers by offering organic, reduced-sugar, and dairy-free options. Global market accessibility has been improved by retailers' websites, helping to internationalize pumpkin spice flavors.

Product Launches

RXBAR, known for its nutritious bars, has brought back its Pumpkin Spice 12g Protein Bar, first released in 2015, alongside a new Nut Butter & Oat Apple Pie bar. Both capture the essence of autumn with simple ingredients such as cinnamon, pumpkin, and cloves.

Seven years after its last appearance, Dave’s Killer Bread reintroduces its Pumpkin Spice Madness Bagels. These bagels are crafted with organic, non-GMO whole grains and highlighted by spices such as cinnamon and nutmeg.

Thomas', under Bimbo Bakeries USA, is adding pumpkin spice options to its lineup with the release of pumpkin spice bagels and English muffins. The company also introduced Maple French Toast Bagels and English Muffins, offering consumers more ways to enjoy fall tastes.

A collaboration between Flipz and Dunkin’ Donuts has produced the Flipz Pumpkin Spice Donut-Flavored Covered Pretzels, combining sweet and savory in a novel seasonal snack available nationwide through October.