Oato Introduces Limited-Edition Oat Matcha Latte

Oato, a UK oat milk delivery company, has introduced a limited-edition Oat Matcha Latte to its product lineup, capitalizing on the increasing demand for matcha-based beverages. This new addition aligns with the trend towards plant-based and minimally processed products, offering what the company describes as a 'cleaner taste'.

The Oat Matcha Latte is priced at £2.50 per bottle and will be exclusively distributed via the Modern Milkman delivery service starting in July. Carl Hopwood, the founder of Oato, expressed enthusiasm about the launch, emphasizing the product's alignment with the company's values of being creamy, fresh, and British-made.

Oato, established in 2019, has reported a significant sales growth of 34% year-on-year. The company's products are now widely available in major UK supermarkets including Sainsbury’s, Tesco, Waitrose, and Ocado, as well as through traditional British milk rounds.

The Lancashire-based company produces its beverages using 100% British oats, and its bottling facility is powered by solar energy, reflecting a commitment to reducing its carbon footprint.