MUST Launches High-Protein Chicken Breast Smoothie in Thailand

MUST has unveiled a new ready-to-drink chicken breast protein smoothie, which was showcased at the ThaiFex-Anuga Asia 2026 show in Bangkok, Thailand. This innovative beverage combines finely blended steamed chicken with yoghurt, providing up to 60g of protein per bottle. The product targets gym-goers and busy individuals seeking convenient, high-protein nutrition.

The chicken breast smoothie is designed to resemble the taste and texture of milk or yoghurt smoothies, featuring flavors such as strawberry, blueberry, mango passionfruit, Thai tea, matcha, and coffee. According to the company's Managing Director, the drink is blended at a high frequency of 25,000 rpm to achieve a fine consistency.

The smoothie has received one of 10 tasteInnovation awards at the event, praised for its convenience and high protein content. It is lactose-free, contains zero added sugar, and includes prebiotic fibers. Some flavors are also keto-friendly, such as Thai Tea, Matcha, Coffee, Cacao, Strawberry, and Lychee Grapefruit.

The product will be available in Thailand from June 2026 through various gyms, health stores, fitness centers, and online platforms. Hong Kong is expected to be among the upcoming export markets.

Recognizing potential consumer hesitation about a chicken-based drink, MUST has also developed a plant-based protein drink line. The Power Plant range offers 35g of protein per serving, using almonds and peas to cater to vegan and non-meat-consuming individuals. These drinks are also lactose-free and free of soy.

Both the chicken and plant-based smoothies are designed with convenience in mind, providing a significant protein source for consumers on the go. The plant-based drinks, made with almond milk and golden pea protein isolate, offer a complete amino acid profile and are available in flavors like cacao, Thai Tea, and Acai.