LOOP Mission Launches National Campaign to Promote Upcycled Juices

LOOP Mission has embarked on its first national awareness campaign in collaboration with PIGEON, aiming to introduce its cold-pressed juice beverages to Canadians. The company is a leader in the circular food economy, rescuing over 140 tons of fruits and vegetables weekly. Its products are distributed in more than 5,000 locations across North America.

The campaign, described as a 360-degree initiative, is designed to increase awareness and attract new customers through various channels, including out-of-home advertising, connected TV, online videos, social media, and digital content. This marks a significant scale-up for LOOP Mission.

Jean-François Béliveau, executive creative director at PIGEON, stated that the campaign aims to highlight the freshness and real fruit content of LOOP juices, distinguishing them in a market where products often appear similar. The campaign's tagline, 'A Fresh Take on Juice,' encapsulates this message.

Lissa Tousignant from LOOP Mission emphasized that the brand was founded on the belief that extraordinary beverages can be made from what others discard. The campaign is part of a broader growth strategy as the company prepares to expand into Western Canada and the United States.

LOOP Mission has received over 50 awards for its innovative approach and is committed to reducing food waste while offering flavorful and enjoyable beverages. The campaign seeks to reinforce this positioning and convey that choosing LOOP is both a sustainable and pleasurable choice.