CBB 2026 Opens Registration for Shanghai Expo with Enhanced Features
The International Brew & Beverage Processing Technology and Equipment Exhibition for China (CBB 2026) is scheduled to run from October 12 to October 15, 2026, at the Shanghai New International Expo Centre (SNIEC). Visitor pre-registration has officially opened, allowing participants to secure exclusive benefits and streamline their admission process.
Exhibition Highlights
CBB 2026 is enhancing its exhibition zones and services to better serve industry professionals. Among the new features are innovative solutions for beverage and liquid food chains, which encompass production, filling, packaging, logistics, and conveying technologies.
The event will also host the DrinkNova Hub, a meeting point for pioneers in beverage and liquid food technologies, and industry trend forums where experts and leading enterprises will share insights into consumption trends and technological transformations.
Awards and Services
Two prestigious awards will be presented at the exhibition: the Green Packaging Action Awards (GPA Awards) and the Food & Beverage Engineering Annual Innovative Product Award (FBE Award). Award-winning products will be prominently displayed during the event.
CBB 2026 offers business matchmaking services, including pre-show matching and on-site negotiations for precise business pairing. Professional live tours and interviews will be conducted by top industry KOLs, and premium tasting tours will allow attendees to experience award-winning products of the year.
Visitor Registration Benefits
Individuals who pre-register will benefit from fast track entry, exclusive visitor materials, and online business matchmaking. They will also receive priority industry updates and have the chance to participate in on-site lucky draw activities.
Special VIP services are available for groups of ten or more, including express entry, VIP reception, customised gift packages, and priority business matchmaking. The 'One-to-One Business Matchmaking Program' is specifically designed to maximise exhibition efficiency and identify valuable business opportunities for attendees.
