Cawston Press Expands Product Line with Ambient Juice Shots

Cawston Press, known for its pressed juice offerings, has expanded its product line with the introduction of two new ambient juice shots. These are available in two flavors: Fiery Ginger and Beetroot & Ginger. The launch is scheduled for July 13 at Waitrose, with a planned rollout to Ocado and additional retailers. The recommended retail price is £4.99 for a 500ml pack.

Each juice shot contains 20% organic pressed Peruvian ginger juice and incorporates real fruit and vegetables, presented in a 'fridge-friendly' Tetro Stilo 500ml pack. The Fiery Ginger variant combines organic pressed ginger juice with squeezed lemon and apple juice. The Beetroot & Ginger flavor includes beetroot juice along with organic pressed ginger, apple, and lemon.

According to Steve Kearns, Managing Director of Cawston Press, the functional juice shot category has primarily developed in the chilled aisle until now. The company sees a significant opportunity to stimulate growth in the ambient sector, which has led to this new venture.

Kearns stated, "As the UK’s number one not-from-concentrate ambient juice brand, we’re bringing fresh energy and credibility to the category, while making daily juice shots more accessible than many chilled alternatives." He added that there has been customer demand for more potent recipes of their popular juices.

The launch will be supported by a marketing campaign that includes paid social media, public relations, and shopper marketing activities. This move follows Cawston Press's earlier entry into the flavored sparkling water market with Squeezed Lime and Pressed Watermelon varieties in January, as well as their acquisition of the low and no alcohol beer brand Loah.