Benefit Juice Relaunches Nutrient-Packed Drinks with New Enhancements

Benefit Juice has introduced a revamped line of its nutrient-rich beverages, featuring new packaging, updated flavor profiles, and fortified nutrient content. The brand's core juices—Cleanse, Enrich, and Vitality—now include added fibre and vitamin D to cater to evolving consumer preferences for healthier dietary options.

Gavin Cox, Founder of Benefit Juice, expressed enthusiasm about the relaunch, stating, "We are excited to be relaunching our core range of pure juices." He acknowledged the brand's success since its 2015 debut and emphasized the new offerings as a token of appreciation to loyal customers.

The improved juice formulas boast 6g of fibre and 100% of the recommended daily intake of vitamin D per 150ml serving. Additionally, they contain vitamins C, E, and K, along with folate, potassium, and beta-carotene, all derived from natural fruit and vegetable ingredients. Benefit Juice has designed these features to align with the NHS's dietary guidelines, which recommend a daily fibre intake of 30g.

The Enrich variety now offers a zesty blend of carrot, mango, and ginger, while Vitality provides a fruity mix of beetroot, raspberry, and grape. Cleanse, the brand's prune juice offering, retains its original flavor but now comes in refreshed packaging.

These enhanced juices are crafted to support overall health, boost energy, and strengthen the immune system, with no added sugars and entirely natural ingredients. Benefit Juice's philosophy is centered around making healthy eating accessible and straightforward.

The new range will be available nationwide and online, with 900ml cartons set to launch in Waitrose stores in July.