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Wild Idol Launches Alcohol-Free Campaign Across UK Venues

United Kingdom 26.06.2026
Source: www.thedrinksbusiness.com
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Wild Idol has introduced its 'Cityscapes to Countryside Escapes' campaign this summer, partnering with top UK venues to offer alcohol-free sparkling options. The initiative aims to enhance summer experiences without compromising on taste or glamour.
Wild Idol Launches Alcohol-Free Campaign Across UK Venues

Wild Idol has unveiled its 'Cityscapes to Countryside Escapes' campaign, collaborating with luxury partners across the UK to provide naturally alcohol-free sparkling options in some of the country's most iconic venues. This initiative is designed to offer an alternative for those who prefer not to consume alcohol during the summer festivities.

The campaign commenced before July, during an unusually hot summer in 2026, and aims to cater to varying summer preferences, whether enjoying city life or retreating to the countryside. Wild Idol's CEO, Paul Beavis, stated, 'Our summer programme has been designed to place Wild Idol at some of the UK’s most iconic hospitality and lifestyle events and destinations.' The product is made from premium grape juice and natural ingredients, ensuring a completely alcohol-free experience.

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One of the notable partnerships includes a collaboration with Azzurra Chelsea, starting June 27, where Wild Idol will be featured in both alcohol-free and classic spritzes during the Wimbledon season. The Honey P-Deuce and Second Serve are among the bespoke pours available, combining Wild Idol with ingredients like Ketel One, Everleaf Forest, rosemary, and buckthorn cordial.

Throughout the summer, Wild Idol will also participate in events such as the Smoked & Uncut Festivals at The Pig Hotels, which will have dedicated bars for their spritzes and signature serves. These festivals will take place in Hampshire, Devon, and Kent, focusing on good food and music.

In July, Wild Idol Sparkling Rosé will be featured during the rosé season at Pillar Hall, Olympia's food and drink hub, which is part of one of London's major new cultural developments. This venue now hosts a leading music venue alongside its exhibition hall.

To conclude the summer season, Wild Idol will be served at The Ivy restaurants from July, as part of their rosé season. The Ivy Chelsea Garden will offer a picturesque setting to enjoy a Wild Idol spritz, providing a relaxing escape from the summer heat.