Vybey Enters Functional Beverages Market with New Collagen and Energy Drinks

UK-based wellness drinks company Vybey has made a significant entry into the functional soft drinks market with the introduction of its new product line, Collagen + Energy. This new beverage is available in two flavors: Mixed Berry and Lemon & Lime. Each drink is lightly carbonated and designed to provide a combination of energy, hydration, focus, and beauty support.

Vybey's new drinks contain 8g of collagen protein, 75mg of natural caffeine, Lion’s Mane mushroom extract, L-theanine, magnesium, and electrolytes. These ingredients are aimed at addressing the increasing consumer demand for multifunctional beverages that cater to busy lifestyles without the high sugar content often found in traditional energy drinks.

The company states that the new product bridges several fast-growing functional categories, including energy, cognitive support, hydration, and collagen supplementation. Vybey highlights that while there is significant interest in 'better-for-you' drinks, the market is currently fragmented, with many products focusing on a single primary benefit.

The Collagen + Energy beverages are designed to fit multiple daily consumption occasions. These include desk-based work, gym preparation and recovery, afternoon energy replacement, and social situations. Unlike conventional protein sodas, the product is positioned as a 'light carbonated proposition' that emphasizes drinkability and convenience alongside functionality.

Manufactured in the UK, these drinks target consumers looking for alternatives to traditional energy drinks, coffee, and meal-replacement style functional beverages. Vybey's launch comes as a response to the growing trend of functional beverages that support various aspects of wellness in a single product.