Ultimum relaunches Razzl-Boss to enhance production in Nigeria
Ultimum Limited, a prominent beverage manufacturer, has undertaken the relaunch of its Razzl-Boss soft drink in Nigeria. This move is part of the company's efforts to expand production capacity and bolster its position in the competitive soft drinks market.
The relaunch coincides with the commissioning of the company's new production facility, inaugurated earlier this year. The facility is now fully operational, and the investment is expected to significantly improve production capacity, enabling Ultimum to better meet rising consumer demand while facilitating expansion across the Nigerian beverage market.
The Razzl-Boss is available in a 60cl bottle, priced at N400, which provides 20% additional value to consumers. The product line features three flavor variants: Cola, Orange, and Lemon, designed to cater to a range of consumer preferences.
Elizabeth Adesina, Head of Marketing at Ultimum Limited, emphasized the company's focus on delivering enhanced value without compromising on quality. She stated, “Razzl 60cl is our way of giving consumers more value without asking them to compromise on the refreshment they enjoy. Consumers get 20 per cent extra value, with our Cola, Orange and Lemon variants offering something for different tastes and moods.”
The company aims to strengthen its market presence and connect more effectively with younger consumers. This initiative is part of a broader strategy to enhance operations and deliver superior value amid evolving market conditions and escalating competition within the FMCG sector.
Ultimum has confirmed that Razzl-Boss will be distributed widely across Nigeria, further extending the brand's reach and making the product more readily accessible to consumers. This comes at a time when many FMCG manufacturers are seeking to optimize production, enhance operational efficiency, and adjust pricing strategies in response to increasing input and operating costs.
