UK Heatwave Alters Consumer Beverage Preferences and Sales Trends

The UK has experienced a shift in consumer drinking habits due to the ongoing heatwave, with a notable increase in the demand for hydration-related beverages. Research indicates that high temperatures have prompted consumers to prioritize chilled drinks and hydration.

Impact on Beverage Sales

According to Mintel, bottled water sales have been bolstered by the warm weather, with 62% of UK adults associating bottled water with hydration, and 47% consuming it on-the-go. The warmer conditions in 2025 have been more favorable for sports and energy drink volumes, which have seen a recovery from previous declines.

The UK non-alcoholic drinks retail market experienced a weather-driven volume boost, contributing to a 7.3% growth in value sales. In May, record temperatures led to a 2.4% rise in grocery sales, with no-and low-alcohol drinks showing a 23% increase, outpacing the broader beer and cider category's 6% growth.

Company Insights

Craig Chapman from Global Brands reported a 17% increase in off-trade volume sales due to the heatwave, with strong demand for fruity and refreshing beverages like Hooch and All Shook Up canned cocktails. Adagio Teas noted an 80% rise in iced tea sales in May, followed by an 83% increase in June, surpassing typical seasonal spikes.

iSqueeze, a provider of fresh juice machines, observed a 40-50% surge in demand during peak heatwaves, as consumers sought healthier hydration options. CO2 YOU experienced a 16% rise in CO2 cylinder sales and a 53% increase in sales of their sparkling water machines.

Consumer Preferences

Hannah Boyle from The Whisky Exchange highlighted a shift towards lower ABV cocktails and lighter summer-style drinks. Sparkling wines have gained popularity, with products like Tio Pepe En Rama and Aperitivo Co. Venice Aperitivo seeing increased interest. Canned cocktails and ready-to-drink options have also performed well.