Thomas Henry Introduces Vivid Watermelon Mixer in the US Market
Thomas Henry, a premium mixer brand known for its innovative beverage offerings, has introduced its Vivid Watermelon mixer to the U.S. market. This launch follows the product's successful debut as a seasonal offering in Europe in 2025, where it became a permanent addition to the brand's range.
The Vivid Watermelon mixer is notable for containing 8.8% real juice and delivering a genuine flavor profile without the use of artificial sweeteners, ingredients, or preservatives. The beverage is characterized by its fine micro-bubbles, which are designed to enhance freshness and texture, offering a lively effervescence.
Available in 200ml bottles, this mixer is crafted to feature subtly sweet watermelon, complemented by pomegranate and citrus notes. It is designed to be enjoyed on its own over ice or used to add a fruity twist to various cocktails, including highballs and sparkling Spritzes, as well as low- and no-alcohol beverages.
According to Marco Frizzarin, the senior international brand manager at Thomas Henry, the Vivid Watermelon mixer was developed in collaboration with bartenders and inspired by global flavor trends. It aims to provide bartenders with a versatile tool for crafting exciting drinks, emphasizing that complexity does not always require complicated recipes.
Thomas Henry mixers, including Vivid Watermelon, are served in some of the world's finest bars across more than 60 countries. In the U.S., the new flavor is already featured on the menus of notable establishments such as Dear Irving in New York, Aba and Taste Food & Wine in Illinois, Inesto in Wisconsin, and Hewing Hotel and Estelle in Minnesota.
The Vivid Watermelon mixer is available at various bars, retailers, and online platforms like Amazon, where it can be purchased in packs of 24. It is also available on the Undone website in both 24- and 48-pack options. This new addition joins Thomas Henry's expanding U.S. portfolio, which includes other flavors such as Ginger Ale, Tonic Water, Cherry Blossom Tonic, and more.
At The Tonic & Mixer Masters 2026, Thomas Henry received 12 medals, including a Master and Tastemaster medal for its Citrus Lemonade and a Gold for the Vivid Watermelon. Recently, the brand also partnered with Brand Tap Group to relaunch in the UK.
