Suntory Reintroduces Ribena Winter Spice for Seasonal Sales Boost

Suntory Beverage & Food GB&I has relaunched the Ribena Winter Spice variant, a limited-edition product targeting the autumn and Christmas trading period. This seasonal beverage combines blackcurrant with spices and is being offered in an 850ml format at a recommended retail price of £2.25. Available from September until January, it serves as a seasonal expansion to Ribena's core blackcurrant range.

The company promotes Ribena Winter Spice as both a hot and cold drink option, providing 100% of the recommended daily intake of vitamin C per 250ml serving. In light of research showing a decrease in alcohol consumption due to health concerns, Suntory is also marketing the product as an alcohol-free option for winter festivities.

The introduction seeks to enhance sales within the squash category during the colder months, a period when sales are traditionally lower. Sarah Fleetwood, head of marketing for Ribena, emphasized the product's role in generating incremental sales and adding festive appeal to retail shelves.