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STING Becomes Official Energy Drink Partner of Formula 1 for 2026 Season

Malaysia 29.09.2026
Source: thesun.my
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STING, a PepsiCo energy drink, has become the Official Partner of Formula 1® in Malaysia and Singapore for the 2026 race season. The campaign, 'F1® Sounds Like STING', features various consumer activations and promotions to engage fans in both countries.
STING Becomes Official Energy Drink Partner of Formula 1 for 2026 Season

In a significant partnership debut, STING, an energy drink brand under PepsiCo, has been named the Official Partner of Formula 1® for the 2026 race season in Malaysia and Singapore. This move marks STING's first large-scale presence in the Formula 1® scene in Malaysia, aiming to bring high-energy consumer experiences closer to fans in the region with the campaign 'F1® Sounds Like STING'.

The partnership enables STING to leverage Formula 1®'s global stage to connect with its consumers through various activations. In Malaysia, fans will have the opportunity to engage with Formula 1®-inspired experiences, such as the Sting Speed Rush Game and an interactive dance challenge set to a track by DJ and producer Alan Walker. Additionally, Malaysians can participate in contests like the 'Longest STINGGGGGG' challenge for a chance to win tickets to the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2026.

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STING's presence will also extend to Singapore, where it has secured pouring rights as an official partner. This strengthens STING's visibility around key Formula 1® events in the region and offers fans limited-edition F1® packs. The campaign aims to enhance local fan engagement by translating PepsiCo’s global Formula 1® partnership into enjoyable local experiences.

The collaboration will reach its zenith at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2026, held at the Sepang International Circuit, where STING will maintain an on-ground presence. Fans attending the event will have access to STING and other PepsiCo brands, facilitated by partnerships with food and beverage vendors across the venue.

Aditya Sheoran, General Manager for Malaysia, Philippines, and Singapore at PepsiCo, expressed that the partnership is an exciting opportunity to unite STING with passionate Formula 1® fans. Joy Goh, Head of Franchise for Malaysia and Singapore, added that the initiative ensures that STING products are available to fans while they enjoy the race, highlighting the seamless experience planned for racegoers.

Additional details on STING's Formula 1® activations in Malaysia and Singapore will be released throughout the 2026 season, with updates available through STING Malaysia’s social media platforms.