Starbucks, FIJI Water, and Pure Leaf Announce New Beverage Launches

Starbucks has launched a new line of Sweet Cream Enhancers for home use, available in Vanilla, Brown Sugar, and White Chocolate Macadamia flavors. These refrigerated products are available in 24 oz. cartons and are being distributed nationwide, including at major retailers like Target, Hy-Vee, and Walmart. The launch celebrates the 10th anniversary of the Vanilla Sweet Cream Cold Brew's introduction on Starbucks menus.

FIJI Water has embarked on a new marketing campaign named 'Earth’s Finest Water', aiming to reposition the brand as an essential part of modern lifestyle and culture. This campaign includes four cinematic video spots and expansive out-of-home advertising in major cities. The campaign highlights spontaneous social moments and targets younger audiences through authenticity and social engagement.

Pure Leaf has introduced 'Mental Focus', a new line of sparkling iced tea available in Peach and Raspberry flavors. Each can contains caffeine from black tea and L-theanine to support focus. To promote this launch, Pure Leaf has partnered with Olympic gymnast Jordan Chiles and digital wellness brand Brick. The campaign addresses the need for better focus amidst digital distractions and includes a limited edition 'Mental Focus Dock' to help reduce distractions.