Protein2o Appoints Mark Rappaport as New CEO and Secures Growth Investment

Protein2o, known for its "clear protein" drink offerings, has recently appointed Mark Rappaport as its new chief executive officer. This announcement coincides with the disclosure of a new growth investment aimed at supporting the company's next phase of growth, focusing on brand building and expanding its innovation pipeline. Specific details regarding the amount raised, the company's valuation, or the terms of the investment have not been revealed.

Mark Rappaport brings over twenty years of experience in the consumer sector to his new role at Protein2o. His most recent position was global chief commercial officer at Congo Brands, a company associated with several beverage brands including Alani Nu. Rappaport has also held various senior positions at Red Bull, where he was responsible for the company's US business and distribution operations.

Expressing his views on the potential of "clear protein," Rappaport stated that Protein2o was early to capitalise on this opportunity and has been successful in creating products that are well-received by consumers.

Protein2o was established in 2013 by Bob Kral and his son, focusing on producing "clear protein" drinks as an alternative to traditional protein shakes. The company's products use whey protein isolate to deliver a "meaningful" protein content in a refreshing, fruit-flavoured, and sugar-free beverage format, though formulations differ across products. These products are available both in retail and online platforms throughout the United States.

A company spokesperson indicated that the priorities under Rappaport's leadership will involve strengthening the core business and exploring new markets and occasions for their clear protein products. Additionally, the company's founders and leadership team will continue to hold significant roles in the organization.