Plenish launched a new high-protein oat drink in the UK

Plenish, known for its plant-based offerings, has expanded its Clean Protein product line with the launch of the Protein Oat Drink. This new high-protein oat milk is made with only four naturally sourced ingredients and contains no oils or additives. The drink is characterized by its complete amino acid profile, aiming to meet the increasing demand for convenient and nutritionally complete plant-based beverages.

According to Russell Goldman, Managing Director of Breakthrough Brands at Carlsberg Britvic, consumers are seeking easy ways to add more protein to their diets without significantly altering their current eating habits. The Protein Oat Drink is designed to easily integrate into daily routines, making it suitable for use in various meals and beverages like cereals and smoothies.

Plenish's latest product aligns with the growing trend and market expansion of plant-based proteins, projected to reach approximately $35 billion by 2030. Search queries for 'natural protein' have risen by 20% year-on-year, highlighting consumers’ increasing preferences for clean-label products with simple, natural ingredients.

The protein drink is available from 7 September at selected Tesco outlets across the UK, and it can also be purchased through Plenish’s website. The recommended retail price is £2.50.