Phizz Launches New Strawberry Flavour in Daily Immune+ Range

Phizz, a hydration brand, has expanded its Daily Immune+ range by introducing a Strawberry flavour. This expansion aims at enhancing consumption beyond the traditional summer peak, bringing the new variant to UK retailers in August and September. Each pack contains 20 effervescent tablets designed for individual drinks, combining Phizz’s hydration formula with electrolytes and a multivitamin blend, including vitamins C and D, iron, zinc, and selenium.

The new Strawberry flavour is expected to build on the success of the Daily Immune+ Orange, which launched in August 2025 and has quickly become the company’s fastest-growing immune support product. It is intended to cater to consumer demand while introducing a new flavour to the brand’s portfolio, strategically positioning hydration as a year-round habit, especially in colder months.

Phizz's co-founder, Dr. Paul Anastasiades, noted the importance of hydration concerning the body's protective barriers and emphasized vitamin D’s role during winter months. Co-founder Dan Cray stated that the Immune+ Strawberry offers an innovative blend of hydration and immune support, encouraging consumers to prioritize hydration all year, ultimately boosting category growth.

The product, priced at £9.50 per 20-tablet pack, was launched at Tesco and Tesco Ireland on 24 August, with further releases at Holland & Barrett on 1 September, Morrisons planned for 28 September, and Boots expected to stock from mid-October.