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PepsiCo Plans Significant Investments to Boost India as a Top Global Market

India 10.09.2026
Source: www.business-standard.com
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PepsiCo aims to make India one of its top 10 global markets by investing around Rs 5,700 crore by 2030. The company is focused on expanding its manufacturing capacity and catering to regional tastes, as demonstrated by the inauguration of its fifth plant in Nalbari, Assam.
PepsiCo Plans Significant Investments to Boost India as a Top Global Market

PepsiCo, a major global company in the food and beverage sector, has announced its intention to elevate India into its top 10 global markets in the upcoming years. This ambition is supported by a planned investment of approximately Rs 5,700 crore by 2030, intended to enhance its manufacturing capacity and strengthen its footprint in the region, according to Jagrut Kotecha, CEO for India & South Asia.

Recently, the company inaugurated its fifth manufacturing facility in Nalbari, Assam, with an outlay of Rs 778 crore. This development follows the earlier establishment of a concentrate facility in Ujjain, Madhya Pradesh, and upcoming plans for a new plant in Tiruchirappalli, Tamil Nadu, as part of its strategy to boost its presence in South India.

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According to Kotecha, while consumption per capita remains low compared to other markets, the potential for growth in the Indian market is significant. He emphasized that PepsiCo is particularly optimistic about the opportunities in the food and beverage sectors.

India is currently one of PepsiCo's top 13 anchor markets globally, with a turnover reported at Rs 9,789 crore in 2025. The company's bottling operations in India are managed by franchise partner Varun Beverages, which recorded standalone revenue primarily from India amounting to Rs 15,070.7 crore.

As part of its commitment to the Indian market, PepsiCo is focusing on producing locally for local consumption, aligning with regional tastes and preferences. The new Assam facility is expected to create 700 new jobs and facilitate the growth of local MSMEs and ancillary industries. The plant will also support more than 5,000 farmers through sustainable farming practices and will require around 60,000 tonnes of cold storage capacity for chip-grade potatoes.

While export remains a secondary focus, PepsiCo plans to maintain some level of exports to neighboring countries like Bhutan and Sri Lanka. However, the principal emphasis remains on meeting domestic demand.