Paris Saint-Germain and Coca-Cola Agree on a Renewed Three-Year Global Partnership
Paris Saint-Germain and Coca-Cola France have officially entered into a renewed global partnership lasting until 2029. This agreement marks the continuation of their previous collaborations, focusing on uniting fans worldwide through shared interests not limited to football. The partnership will leverage Coca-Cola's ability to galvanize communities around significant cultural events and experiences.
As part of the collaboration, Coca-Cola will be listed as an Official Partner of Paris Saint-Germain. Powerade, a Coca-Cola brand, will also play a role by supporting the club's athletic endeavors through various activations centered on performance and endurance.
A notable feature of the partnership will be the creation of a new experiential space at the Parc des Princes, designed for fans as a social and interactive hub. Alongside this, Coca-Cola will produce 400,000 limited-edition collector cans bearing the club's colors, available from October 12 in over 650 Carrefour stores across Île-de-France.
This alliance seeks to go beyond the pitch, embracing elements of football, culture, and lifestyle to reach new generations. The partnership will include fan-focused initiatives and exclusive events throughout the year, particularly in France, which aim to connect supporters with memorable moments related to Paris Saint-Germain.
Paris Saint-Germain Chief Revenue Officer Richard Heaselgrave emphasized the shared philosophy of both brands in crafting experiences that engage millions of fans globally. Sébastien Lesage, Coca-Cola Europe's Director of Sports Partnerships, echoed the sentiment, highlighting the importance of football as a conduit for shared emotions and connections built over more than two decades with the club's supporters.
Paris Saint-Germain, founded in 1970, stands as France's most successful football club with considerable influence in European football. Their recent achievements include the UEFA Champions League triumphs in 2025 and 2026. Under the stewardship of Qatar Sports Investments since 2011, the club has expanded its operations beyond football to include handball, judo, and esports.
Coca-Cola's engagement in France is managed by Coca-Cola Services France, responsible for marketing efforts, while beverages are distributed by Coca-Cola Europacific Partners France in mainland France.
