Naked Introduces Fibre Machine to Enhance Fibre Intake

Naked, a brand recognized for its on-the-go smoothies, has introduced the Naked Fibre Machine, focusing on the importance of fibre intake. Each serving of the smoothie contains 4.2 grams of fibre, derived from a combination of kiwi, apple, and spinach, further enhanced with chicory root fibre and apple cider vinegar. This product is designed to be vegan-friendly and includes vitamins C, B1, B2, B6, and E.

According to Liz Ashdown, marketing director at Tropicana Brands Group, health is becoming more actionable through small, impactful changes. She noted a growing consumer interest in nutrition, with 46% of consumers prioritizing gut health. She described the Naked Fibre Machine as a convenient and tasty option to incorporate more fibre into daily routines.

The release follows the earlier launch of the Naked Protein Machine, a protein-enriched smoothie with 10 grams of pea protein per serving. The Naked Fibre Machine is being rolled out in a 300ml single-serve format, priced at £3.00, alongside 750ml take-home packs retailing at £4.50, which are already on the market.