Lucozade Introduces New Zero-Sugar Flavor Sherbet Twist

Suntory Beverage & Food GB&I has announced the launch of a new zero-sugar flavor for its Lucozade Energy line, called Sherbet Twist. This new flavor aims to cater to the increasing demand for sugar-free options among consumers. Starting this week, Sherbet Twist will be available in both price-marked and standard 500ml packs in various grocery and convenience stores. Additionally, a 900ml variant of the drink will be sold exclusively at Tesco for a limited period.

The launch of Sherbet Twist comes after a successful year for Lucozade Energy, which saw value sales reach £395.3 million, marking a 2.6% increase year on year, with 211.4 million units sold. Earlier this year, the company reintroduced the Grafruitti flavor, which resulted in £8.8 million in value sales.

Adrian O'Brien, Brand Director for Lucozade, highlighted the introduction of Sherbet Twist as a way to bring a fun and unexpected experience for shoppers. He also noted that this new flavor aligns with growing consumer interest in novel zero-sugar flavor experiences. 'Sherbet Twist gives retailers a fresh way to engage shoppers, drive trial, and recruit new consumers into the category. It’s a drink that stands out on shelf and taps into the nostalgic taste trend,' O’Brien stated.