Los Angeles Football Club Partners with Monster Energy as Official Energy Drink

Los Angeles Football Club (LAFC) has officially partnered with Monster Energy, making it the club's official energy drink in a multi-season arrangement. This marks the first collaboration of its kind between Monster Energy and any Major League Soccer club. The partnership will see Monster Energy beverages and branded experiences introduced to LAFC's home venue, BMO Stadium.

Monster Energy will be featured in select concessions, premium club spaces, and suites within BMO Stadium. Additionally, all Vicki vending machines at the venue will offer Monster Energy products. As part of the fan engagement initiatives, the partnership will also support LAFC Fan Fest activations, in-stadium product sampling, and giveaways during select matches.

The partnership embraces Monster Energy's brand ethos of supporting sports and entertainment. For instance, Monster Energy will be the presenting partner for LAFC’s pre-match DJ features showcased on the videoboards and the branded DJ booth situated at the stadium's northwest gate. Furthermore, Monster Energy will be integrated into LAFC's pre-match hype and countdown content across its social media channels.

Monster Energy, headquartered in Corona, California, is a leading marketer of energy and alternative beverages, known for its involvement in various sport and lifestyle areas, including motocross, MMA, and eSports. LAFC, the 2022 MLS Cup Champion, represents Los Angeles in Major League Soccer and boasts a dedicated local ownership group committed to providing top-tier fan experiences.

The collaboration is expected to enhance the matchday experience for the vibrant fan base known as the 3252, and all Black & Gold supporters, fulfilling a shared vision of both brands to elevate the excitement and engagement of soccer fans.