Kim Kardashian Supports New Paraxanthine-Based Energy Drink

A new entrant in the functional energy drink market, Update, is garnering attention with the support of Kim Kardashian. Unlike conventional energy drinks that rely on caffeine, Update features paraxanthine, a primary metabolite of caffeine, as its key ingredient. The company claims this formulation delivers 'smooth, focused energy' without the jitters or crash commonly associated with caffeine.

The product line boasts zero sugar, zero calories, and no artificial flavors or colors, setting it apart from many competitors. Paraxanthine, a naturally occurring compound, is produced when the liver metabolizes caffeine, with the majority of caffeine being converted into paraxanthine in most individuals. The brand emphasizes that paraxanthine offers the benefits consumers seek from caffeine, such as alertness and focus, without the downsides.

In addition to paraxanthine, the drink includes Alpha GPC, L-theanine, and vitamin B12. Alpha GPC is known for supporting cognitive functions, while L-theanine is included to promote calm concentration. The active form of vitamin B12 aids energy metabolism and supports the nervous system. The formulation utilizes Enfinity paraxanthine and GeniusPure Alpha-GPC.

The product is available in five distinct flavors: peach, berry, grape, pineapple, and mandarin. Kim Kardashian, co-founder of Update, stated, 'Update gives me clean energy without the jitters or crash – just clarity, focus, and balance. Powered by paraxanthine, not caffeine.'

Through its innovative approach to energy drinks, Update aims to capture a segment of the market interested in functional beverages that provide energy without undesired side effects.