Kendall Jenner Invests in UK Drinks Brand Trip

Kendall Jenner has invested in the UK drinks brand Trip, known for its CBD-infused beverages. The specific terms of the investment have not been disclosed, but Jenner has acquired an undisclosed stake in the company and will assume the role of global ambassador for the brand.

Trip, founded in 2019, initially launched its range of drinks in the UK. The company has expanded its product line to include a broader range of beverages, oils, gummies, and powders over the years. It forecasts generating a revenue of $200 million this year, with its products available at major US retailers as part of its growing international presence.

The company recently introduced a new line, Mindful Blend, which omits CBD from its composition. This new product line is already available across UK multiples, while the original CBD-infused drinks continue to be sold via stockists like Waitrose, Ocado, and Amazon.

Olivia Ferdi, founder and CEO of Trip, expressed enthusiasm about the partnership, stating that Jenner resonates with the brand's mission. Ferdi noted, "We’re thrilled to be partnering with her, and now launching our brand new campaign together."

Previous investments in Trip came from The Equity Studio, Christian Angermayer, founder of Apeiron Investment Group, and various celebrity investors including Joe Jonas, Alessandra Ambrosio, and Paul Wesley. Last year's Series A funding round valued Trip at over $300 million.

Kendall Jenner is also known for launching 818 Tequila in 2021, with a recent investment from spirits company Sazerac earlier this year.

Check it out on Youtube: 

https://youtube.com/shorts/50Mo3M7jIYg?feature=share