J2O Introduces Two Limited-Edition Flavours for the Festive Season

The Carlsberg Britvic brand, J2O, has released two new limited-edition flavours as part of its seasonal range. The flavours, named J2O Appleshimmer and J2O Sparkleberry, are introduced alongside Glitterberry, marking its fifteenth festive return. These drinks are crafted to meet the increasing demand for alcohol-free beverages during the Christmas period.

J2O Appleshimmer is an innovative blend of spiced apple and cinnamon, enhanced with edible glitter and a colour-changing effect. The Sparkleberry variant combines blueberry and apple flavours. All three festive drinks can be served both hot and cold, providing versatility for winter occasions.

The brand notes that 38% of their customers purchase Glitterberry exclusively, highlighting the importance of festive offerings in generating additional sales for retailers. Carly Sims, the Adult Socialising Director at Carlsberg Britvic, emphasized the market potential during the festive season for premium alcohol-free drinks. She stated that Appleshimmer and Sparkleberry are designed to help retailers capitalize on this trend, offering a unique and premium twist for consumers.

The seasonal variants, Glitterberry and Appleshimmer, will be available through various retail channels, including grocery, convenience, and wholesale, until January. They are packaged in four-packs of 275ml bottles, each priced at £5. Additionally, Glitterberry will be offered in a more extensive 10-pack for £10.35. On the other hand, Sparkleberry will be sold exclusively at Sainsbury's, priced similarly at £5 for a four-pack.

The launch of these new products will be supported by extensive in-store activities across grocery and discounter retailers, aiming to maximize visibility and drive sales during the holiday period.

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