Inter Miami CF and Pura Vida Miami Renew Partnership with Smoothie Launch

Inter Miami CF and Pura Vida Miami, both established brands from Miami, have announced the renewal of their partnership, which began in 2025. The collaboration has included support for player nutrition, academy programming, and enhancing the fan experience both on and off the field.

As part of this renewed commitment, a new co-branded smoothie, featuring ingredients such as strawberry, banana, collagen protein, and coconut water, will be available from September 2 to December 1 at selected Pura Vida locations across South Florida. The introduction of this unique creation aims to bring the essence of both brands to fans in a new and engaging way, extending the partnership beyond matchday interactions.

Pura Vida Miami's role as the Club’s first-ever Official Health Foods Partner involves supporting athletes across the entire organization, from academy levels to the First Team. Additionally, they provide player meals for the First and Second Teams and assist with youth-focused nutrition workshops. This partnership also influences the matchday experience, integrating Pura Vida Miami’s offerings into suite catering for guests during Inter Miami CF home matches.

Euan Warren, the Senior Vice President of Partnerships at Inter Miami CF, highlighted the value of Pura Vida Miami's involvement across all levels of the club. Omer Horev, Co-Founder and CEO of Pura Vida Miami, echoed these sentiments, emphasizing the partnership's commitment to developing meaningful experiences that go beyond the field.

Since the inception of their collaboration, both organizations have grown significantly, with Pura Vida Miami expanding its presence from 30 locations across Florida and New York in 2025 to over 50, spanning multiple states including California, Maryland, Virginia, and the District of Columbia. This expansion reinforces the brands' devotion to Miami's community while also reaching new audiences nationwide.