I.T.S Launches Natural Flavours for Creamy Ready-to-Drink Beverages

I.T.S has unveiled a new selection of natural flavour solutions designed to enhance creamy-flavoured and dessert-inspired ready-to-drink (RTD) cold beverages. This new range includes flavours such as ice cream vanilla, creamy coconut, cream soda, clotted cream, creamy vanilla, and strawberries and cream. The aim is to assist manufacturers in crafting smoother, richer, and more indulgent drinks across various applications.

According to Briony Rideout, senior beverage innovations specialist at I.T.S, the popularity of creamy flavours is rising, influenced by coffee shop culture, social media trends, and innovations in the U.S. beverage market. The U.S. is recognized by I.T.S as the origin of creamy-flavoured drinks, with these flavour profiles now expanding globally into soda brands and functional health and wellness drinks.

Recent product launches by major brands reflect this trend, with Pepsi releasing Cream Soda, Strawberries 'N' Cream, and ice cream-inspired cola flavours. Red Bull has also introduced an Iced Vanilla Berry edition. Rideout highlighted that creamy flavours contribute to a smoother, more playful, and indulgent drinking experience, often evoking a sense of nostalgia.

The influence from America is providing UK beverage brands with more opportunities to explore these richer and more nostalgic flavour profiles. The new range from I.T.S offers a cost-effective solution for manufacturers aiming to introduce new products within this expanding category.

This development aligns with current consumer trends, where 90s culture and nostalgic flavours are gaining traction, making cream sodas particularly relevant in today's market.