GLP-1 Drugs Drive Restaurants to Offer More Non-Alcoholic Beverages

A recent report from the National Restaurant Association indicates that the rise of GLP-1 weight-loss medications is influencing American dining habits beyond just food choices. Restaurants are increasingly offering alternatives to traditional alcoholic beverages, including wellness and energy drinks, smoothies, lemonades, and alcohol-free cocktails. This shift is being driven by younger consumers who are more health-conscious.

The report found that 25% of adults who do not consume alcohol cite health reasons for their choice. This figure rises to 34% among Generation Z non-drinkers. The trend of prioritizing health is also seen in the restaurant industry’s approach, with 24% of limited-service restaurant operators planning to introduce new wellness drinks in 2026, 26% adding energy drinks, 29% incorporating smoothies, and 27% considering new lemonade options. Almost half, 46%, are gearing up for new coffee offerings.

Chad Moutray, the chief economist at the National Restaurant Association, stated that health trends and the usage of GLP-1 drugs are promoting a broader range of drink options. "GLP-1s are contributing to a significant moderation trend," noted Derek Brown, a hospitality consultant, pointing to their impact on drinking habits.

According to the report, 71% of Generation Z adults and 74% of millennials still consume alcohol, either at home or in restaurants, challenging the notion that younger Americans are abandoning alcohol altogether. Instead, they are opting for a diverse beverage selection. Restaurants view this variety as essential; 87% of full-service operators and 80% of limited-service operators say beverages play a crucial role in attracting customers, potentially boosting profit margins.