Fibre UP Wins Best Health & Wellness Innovation at World Beverage Awards

Fibre UP Soft Drinks was awarded the title of Best Health & Wellness Innovation 2025 at the World Beverage Innovation Awards. This prestigious recognition highlights the company's unique offering, which provides 50% of the recommended daily fibre intake per serving. Founder Paul McCreery expressed that the award validates their mission to make fibre intake easy and enjoyable, and has boosted morale within the team.

The World Beverage Innovation Awards, now in its 23rd year, celebrates groundbreaking developments in the beverage industry. The awards are presented in association with BrauBeviale, and the 2026 ceremony is scheduled to take place in Nuremberg, Germany, from November 10 to 12. The event will bring together experts from the beverage and liquid food industry.

Chinova Bioworks, a Canadian food-tech company, is the gold sponsor of the awards. Founded in 2016, Chinova focuses on natural and sustainable ingredients derived from white button mushrooms. Their clean-label technology aims to reduce reliance on artificial ingredients and lower food waste.

Fibre UP, with its innovative product, is positioned to make a significant impact in the health and wellness sector. The company is currently scaling up operations and developing new products while preparing for a pre-seed investment round to accelerate growth.