Evolution Fresh Secures Orange Juice Supply Amid Market Volatility

Evolution Fresh, a leader in cold-pressed orange juice, announced the successful securing of its orange juice supply chain for the next 18 months. This strategic move comes amid global disruptions in the citrus market. The company has committed to sourcing over 60 million premium Valencia oranges from a network spanning California and Northern Mexico.

Supply Chain Strategy

The dual-region sourcing strategy is designed to insulate Evolution Fresh from the citrus supply volatility caused by industry disruptions, such as the exit of major producers in Florida. By relying on climate-resilient citrus belts, the company ensures a steady supply of high-quality oranges.

Impact on Market

The broader orange juice market has faced challenges, including the exit of Alico, a significant player in the Florida citrus industry. This shift has increased pressure on alternative sources like California and Mexico. Evolution Fresh's approach bypasses these vulnerable regions, securing its supply through resilient microclimates.

Company Insights

Peter Barone, Director of Fruit & Veggie Procurement for Evolution Fresh, emphasized the strategic roadmap that allows the company to transition smoothly between growers in California and Mexico as seasons change. This agility supports an uninterrupted supply of fresh juice.

Craig Holworthy, President of Wescal, highlighted the long-term partnership with Evolution Fresh, which provides stability for growers and ensures a consistent supply of sweet, high-yield oranges.

Operational Capabilities

Evolution Fresh operates from a state-of-the-art facility in Rancho Cucamonga, CA, recognized for its commitment to zero waste. The company processes 21 different kinds of fruits and vegetables, ensuring a premium cold-pressed juice product.