Erewhon and Vacation Launch Limited-Time Sunscreen Smoothie Collaboration

Erewhon, the Southern California-based grocery chain, has introduced a new limited-time beverage in collaboration with Vacation, a brand known for its distinctive sunscreen products. The Sunscreen Smoothie is a seasonal offering that combines several summer-themed ingredients designed to replicate the scent profile of Vacation’s Classic Lotion SPF 50.

The Sunscreen Smoothie, available at all Erewhon locations, includes organic ingredients such as banana, aloe vera, Tahitian vanilla, and blue spirulina. It is enriched with coconut elements, including coconut water, milk, soft serve, meat, whipped cream, and flakes, which aim to capture the essence of beachside relaxation. Despite the prominent use of coconut, the banana flavor stands out, as noted by customers who have tried the drink.

Erewhon members can enjoy the Sunscreen Smoothie for free until June 14. For non-members, the smoothie is priced at $11. Each purchase comes with a complimentary Vacation Signature Scent Air Freshener, while supplies last. This promotion is part of Erewhon’s ongoing collaboration strategy with popular brands to create unique product offerings.

This collaboration is the third installment of Erewhon’s seasonal drinks with Vacation, following previous successful editions. The visual presentation of the smoothie, with its blue and white hues, is reminiscent of Vacation's product packaging, adding to the thematic consistency of the collaboration.

The Sunscreen Smoothie has garnered attention for its unusual concept and summery appeal. Feedback from customers highlights the strong banana flavor, overshadowing the expected coconut dominance. Nevertheless, the smoothie is praised for its refreshing taste and playful presentation, aligning well with the summer season.