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Culture Pop Soda Launches Limited-Edition Sparkling Apple Flavor for Fall

Source: www.foodbev.com
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U.S. beverage brand Culture Pop Soda has introduced a new limited-edition Sparkling Apple flavor. This fall-inspired soda combines apple juice with live probiotics and is available nationwide. The launch is supported by a seasonal campaign focused on less-sweet drinks.
Culture Pop Soda Launches Limited-Edition Sparkling Apple Flavor for Fall

Culture Pop Soda, known for its innovative beverage offerings, has expanded its product line with the introduction of a limited-edition Sparkling Apple flavor. This new release, available starting 8 September, features a blend of apple juices from concentrate, along with live probiotics, to provide a refreshing taste reminiscent of crisp apples and sparkling cider.

The Sparkling Apple flavor is designed to be a healthier alternative to traditional apple-flavored drinks, offering a less-sweet profile without refined sugars, stevia, or artificial sweeteners. According to Tom First, founder and CEO of Culture Pop Soda, the intention was to create a fall flavor that fits within the brand's ethos of simple and organic ingredients.

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The drink is packaged in a gold can intended to stand out on retail shelves, supporting Culture Pop's 'Refreshingly Crisp' autumn campaign. This campaign aims to connect the brand with seasonal events while promoting its focus on less-sweet beverage options.

Culture Pop Soda's product range is noted for using organic fruit juice concentrates, organic herbs and spices, and live probiotics. All products are Whole30 Approved, certified non-GMO, gluten-free, plant-based, shelf-stable, and kosher.

Sparkling Apple will be available through Culture Pop's website and major online retailer Amazon, and rolled out in stores across several retail chains, including Albertsons, Wegmans, and Giant Food, among others.

Tom First's previous experience in the soft drink sector, notably as a co-founder of Nantucket Nectars, has influenced Culture Pop's approach to developing fruit-forward flavor profiles.