Costco Expands Beverage Selection with Exclusive Ghost Energy Drinks

World 03.06.2026

Source: www.bellinghamherald.com

Costco has introduced a limited-time offer featuring Ghost Energy Drinks, a brand partly owned by Keurig Dr Pepper. This exclusive summer assortment includes zero-sugar options with 200 mg of caffeine per can.

Costco has added an exclusive assortment of Ghost Energy Drinks to its summer lineup, as part of its limited-time offer strategy. Ghost, a brand partially purchased by Keurig Dr Pepper in 2024, is now offering three new flavors at Costco: Bubblicious, 'Merica Pop, and Cherry Limeade. These drinks are available in a zero-sugar 18-pack, each can containing 200 milligrams of caffeine, according to the Costco website.

Ghost's entrance into Costco comes as part of Keurig Dr Pepper's broader strategy to expand its market share in the competitive energy drink sector. The acquisition deal, announced in 2024, allows Keurig Dr Pepper to initially acquire a 60% stake in Ghost, with plans to purchase the remaining 40% by 2028. The brand remains under the leadership of its co-founders, Dan Lourenco and Ryan Hughes.

Costco's approach to limited-time offers contrasts with that of other retailers like Starbucks. Instead of promoting these exclusive items heavily, Costco relies on its unique 'treasure hunt' shopping experience. This model encourages customers to visit frequently, with the hope of discovering unexpected deals and exclusive products.

Limited-time offers play a critical role in Costco's business model by driving foot traffic and encouraging membership renewals. According to Costco CEO Ron Vachris, the membership card is the most important item the company sells, with all strategies aimed at supporting membership growth and retention.

The inclusion of Ghost Energy Drinks aligns with broader trends in the beverage industry, where alternative sodas and energy drinks are gaining popularity over traditional soda brands. According to data from NACS Magazine, packaged beverages have been a top-performing category over the past decade, significantly contributing to in-store traffic and sales growth.

Costco's decision to offer Ghost Energy Drinks is not only a reflection of changing consumer preferences but also a strategic move to enhance its beverage category offerings and maintain its competitive edge in the retail market.