CCEP Expands 500ml Supercan Range to More Brands Across the UK

Coca-Cola Europacific Partners (CCEP) has continued its expansion of the 500ml Supercan line, making Sprite, Fanta Orange, and Dr Pepper available throughout the UK in this larger can format. Coca-Cola Original Taste, Coca-Cola Zero Sugar, and Diet Coke have already been part of the Supercan range, with Coca-Cola Cherry soon to join.

The Supercan launch is perceived as a strategic move for retailers to increase sales from the chiller section, complementing existing single-serve selections. Sprite's new format coincides with an NBA partnership through the 'Super FAN Edition x NBA', while Fanta Orange introduces its 'Super FANta Edition', and Dr Pepper launches its 'Super Weird Edition', aligned with its 'Try More Weird' campaign.

The 500ml cans are priced with a recommended retail price (RRP) of £1.90. Retailers are also being provided with free point-of-sale (POS) materials via MyCCEP.com to enhance in-store marketing, aiming to drive consumer engagement and highlight the expanded range.

Rob Yeomans, vice-president of commercial development at CCEP GB, stated, 'When we launched Supercan earlier this year, we saw a real opportunity to add something new to immediate consumption and create incremental growth for our customers.' He emphasized that the format offers an option for various shopping occasions, without forcing retailers to choose between cans and bottles.

Yeomans further noted the importance of maintaining ample chilled availability to maximize sales potential. Coordinating promotional efforts and display materials is seen as crucial to capitalizing on this opportunity.