Carlsberg Britvic Capitalizes on Strawberry Demand with Tango Launch

Carlsberg Britvic has expanded its beverage lineup with the introduction of Tango Strawberry, a new permanent addition designed to capitalize on the growing consumer demand for strawberry-flavoured soft drinks. This strategic move comes in response to significant category growth, as indicated by recent market data from the CGA by NielsenIQ database, which showed a 6.7% increase in volume and a 12% rise in financial value for strawberry-flavoured drinks in the on-trade sector over the past year.

The company announced that Tango Strawberry is intended to be a 'refreshing addition' that builds on the popularity of strawberry-flavoured beverages. By securing a permanent place for this flavor profile, Carlsberg Britvic aims to utilize established market momentum and provide a reliable volume driver for its partners.

The launch is also structured to enhance retail and quick-service restaurant (QSR) engagement by offering businesses an immediate seasonal boost while establishing long-term commercial value. The product's 'vibrant flavour and unmistakable Tango packaging' are key elements in helping retailers tap into the potential for strawberry within flavoured carbonates.

Rather than opting for a limited-edition run, Carlsberg Britvic has made the flavour a permanent fixture to reinforce brand equity. By anchoring the launch within established supply lines, the company aims to bolster its core range and offer more choices from a popular and recognizable brand. The rollout aligns with Carlsberg Britvic's reputation for delivering impactful flavour innovations that maintain consumer interest.

Tango Strawberry was officially launched on June 22, 2026, and has been made available in selected distribution networks and supermarket chains, including Iceland. It is packaged in MP24 formats and carries a manufacturer's recommended retail price of £13.19.