Amara Launches New Superfood Smoothie Melts for Kids at Target

Amara, a leading brand in family snacks, has expanded its Superfood Smoothie Melts range with the introduction of Calm Superfood Smoothie Melts, aimed at promoting wellness among children. These new snacks will be available exclusively at Target stores and on Target.com starting August 30. The Calm Melts are crafted from organic whole-food ingredients, including chamomile and lemon balm, which are traditionally known to promote relaxation.

According to Sonia Schiess, PhD, Chief Infant Nutritionist at Amara, the combination of fruits, herbs, and whole ingredients provides a natural way to support growing kids. The snack's ingredient list includes maqui berry, apples, raspberries, oats, and coconut milk, all without added sugar or artificial additives.

Jessica Sturzenegger, Founder & CEO of Amara, emphasized that the product is developed to fit seamlessly into existing family routines, providing a familiar snack format using fruit and traditional herbs. This launch highlights Amara's commitment to offering nutritious options made with proprietary food technology that maintains taste and nutrients.

The introduction of Calm builds on the success of Amara’s initial Superfood Smoothie Melts lineup, which included Protein, Brain, and Immunity variants. These products have become popular among consumers and are sold through major retailers like Whole Foods Market, Costco, Sam's Club, Walmart, Sprouts, and Publix. The suggested retail price for Calm Superfood Smoothie Melts is $5.99.

Amara continues to focus on providing organic snacks that are easy for families to integrate into healthy eating habits. The brand's emphasis on whole-food ingredients aligns with their mission to improve kids' nutrition nationwide.