AJE Group Launches Antioxidant Beverage Cielo in Nigeria

AJE Group, known for its brands Big Cola and Cifrut, has launched a new 740ml beverage called Cielo in Nigeria. The drink is fortified with antioxidants, uses natural coloring, and is sugar-free, catering to the growing demand for healthier beverage options. Cielo is available in three distinct flavors: orange, apple, and lemon-lime, providing consumers with a variety of choices.

During the launch event, Hernan Cardova, the Managing Director and CEO of AJE Group, mentioned that Cielo addresses a 'lifestyle shift toward guilt-free refreshment.' He emphasized the company's commitment to offering beverages that cater to different consumer preferences, ensuring refreshment 'at every touch point.'

In addition to introducing Cielo, AJE Group announced the relaunch of Cifrut in a 500ml bottle and Big Cola in a 660ml bottle. Cardova highlighted that these relaunches reflect the company's ongoing efforts to provide 'more quality products at great affordable prices.'

The launch event also featured Olubusayo Kayode, the National Sales Manager, and Perpetual Ohiri, the Head of Marketing Operations (National), who reaffirmed the company's dedication to supporting customers through 'favorable rebate schemes' and 'innovative and exciting market support.'

Attendees at the launch, including customers and distributors, expressed positive reactions to Cielo's introduction, with some describing it as a 'must drink' beverage.