AIJN Reaffirms Priorities and Leadership Amidst Regulatory Changes
On June 24, 2026, members of the Association of the Industry of Juices and Nectars from Fruit and Vegetables of the European Union (AIJN) convened in Bonn for their General Assembly and Board meeting. The assembly assessed the past year's achievements and set strategic directions for the future.
Javier Lorenzo Benavides was re-elected as AIJN President for a second term, ensuring leadership continuity as the sector navigates significant regulatory and market transitions. Two new board members, David Marquenie from Belgium and Rémy Sharps from France, were welcomed, bringing additional expertise and perspectives.
The assembly reviewed AIJN's accomplishments over the previous year, focusing on legislative developments impacting the fruit juice sector. Key priorities were reaffirmed, including maintaining competitiveness, fostering innovation, and enhancing sustainability.
Mr. Lorenzo Benavides identified three strategic priorities: advocating for a supportive regulatory framework, communicating the nutritional value of fruit juice, and accelerating sustainability transitions. He emphasized the necessity of maintaining constructive dialogue with European policymakers to ensure practical and science-based legislation.
The assembly reflected on the success of the Juice Summit 2025, which attracted 458 participants globally and achieved a 92% satisfaction rate. Preparations for the Juice Summit 2026, scheduled for October in Brussels, are already underway.
AIJN continues to prioritize the implementation of the revised Fruit Juice Directive, collaborating closely with European institutions and member states. Updates were provided on various legislative topics, including the Packaging and Packaging Waste Regulation (PPWR) and AIJN's sustainability and quality strategies.
AIJN remains committed to supporting the European fruit juice sector by enhancing product quality, promoting scientific research, and advocating for regulatory simplification to reduce administrative burdens.
